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Sandeep Kumar Singh
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2000 views/Week ONE….To spread the...
Loves Talking !! – Independent artist from Mumbai, India. Informally titled The Beauty Inspector (Mid-Day). Founder/ Director of The Endocrine out of an extensive desire to produce a platform for art dissemination. Committed. vaibhavrajshah.in
Loves listening !! – Music director, drummer and electronic musician from Mumbai with a background in advertising and live performance. Single www.arfaaz.com
Loves seeing !! – Art director/Graphic designer from HyperIsland, Stockholm, Sweden. Worked at several advertising agencies in Mumbai and San Francisco. Very single. www.ketanmekarta.com
The Numbers are on Our Side
of What a Curator will need.
of What the Artist wants to say..
of Viewers giving feedback
Art aficionados waiting to view your works
Dedicated viewership of your art practice
Views per film within week 1
Social Platform based integrated channels
Clients unique visitors for the first week after launch
EVERYTHING ABOUT US, IS ABOUT YOU.
You don’t want bullet Points. You need a self- portrait
Let the world access your work.
People remember Videos even 2 years later.Says Research!
Good documentation tends to positively impact the value of your art in several ways. From the cognitive standpoint, people can better understand its antecedents, intent and inspirations– how it came into being. From the aesthetic standpoint, you can focus on various characteristics of your work, their relative significances, your process and so on. From the financial standpoint, collectors generally pay more for art that they can understand and appreciate on a variety of levels than they pay for art that confuses them, or that they know little or nothing about or have to guess at what it means (assuming they pay for it at all… and they usually don’t). Remember– you won’t always be around to explain yourself or your art to everyone who sees it, so the better you document it in that regard now, the better for all concerned.”
p.s – Expression, is about making “others” hear you. – some lonely lover somewhere 2012
Our Plan – Make a 5 min video on the artworks and artist. Let the curator explain the agenda. Send the video via email as an invite. Disseminate the idea to 1000’s clearly. Together we keep the idea alive forever for everyone to view for progeny, because today’s viewer is tomorrows buyer. But they’ll buy what they understand. So make them. Archive culture. Document opinions. Shout, beyond the exhibition dates too.
So,you’ve been working hard on your exhibition. But depending only on footfall and word of mouth abstract appreciations obviously doesn’t work. Our research clearly points out that people don’t digest art that way. The Endocrine is introducing a new format for Indian Art to explain itself. To a larger audience. For better connect. Towards clarity, honesty and real solutions for yesterday’s short- changes.
We’d been wanting to write to you since a long time. We’re truly sorry we were not available while you painted the Ajanta Caves, inlayed the marble on the Taj, helped Akbar in doing his portraits or carving the Khajurao, Brihadeshwara or Konark and Hampi.
Via this heartfelt apology, we’d like to openly commit our long standing relationship to your kind. The Artists of this land, will from circa 2012 be given a voice, for generations, to explain their insights, viewpoints and inspirations by themselves. We also apologise if for some reason your ideas were misconstrued by modern writers. You see, the art of writing, during our current epoch is slanted and looks backward. In our defence, we’d like to explain, that concepts such as social media were not yet present during your reign, and hence your commissioners took the liberty to focus on superficial subjects. But things have changed since. Its 2014 now. We agree, your plight with regards to explaining yourself and your works has still not made a dent even within modern society. Yes, its called – “modern” these days.
We have what they call Art Galleries now, also Biennales. You’d be happy to know, that the art works there are also explained with the same vigour and detail as they do while explaining your work via professional tour guides.
But times have changed and Artists like yourselves nowadays have their own voices. We make films on you. You speak to us once. Yes once, and via truly modern technology we broadcast your idea into a vast ocean of viewers. And the best part is, you get to connect with them too. We have a few artists whose work we have documented perfectly and aim to record all artists eventually.
Our promise to you is irrevocable , concrete and forever; and as an assurance of our commitment have established this very model/ platform and channel.
Everything we do at The Endocrine is aimed at making your expression the best in the world. We know that you expect that from us, and we will keep working non-stop until our expression lives up to the same incredibly high standard.
Hope your rebirth is within the same profession.
p.s – They don’t cut hands any more after the exhibits.
YOU’RE IN THE ARTS. OH WOW!!! THAT’S AMAZING. YOU KNOW MY AUNT’S AN ARTIST.